Our Philosophy
The Foundation of Our Work
Born into the seventh generation of a family of Persian weavers, Mo Nooraee grew up in Isfahan. At the age of seven, he came under the tutelage of a local master weaver. For his first lesson, to little Mo’s surprise, the teacher told his new pupil to search the workshop for all its hidden gems and treasures.
After a weary day with fruitless results, the discouraged boy nervously replied that he had found nothing. "The gems and treasures are service, service, service, Mo," replied the master. From that day, service has been the foundation of Mr. Nooraee’s work ethic, and is the principle upon which Noor Oriental Rugs was established.
A fine Oriental rug is far more than a decorative floor covering; it can be an evocation of paradise itself. Like the weavers who mindfully tie each knot as they work toward paradise, we too can craft a better world. That is why on the very first day of business in 1979, after having sold his first rug, Mr. Nooraee decided to give away a second.
Since then, Noor Oriental Rugs has donated hundreds of thousands of dollars’ worth of woven treasures to charitable causes, and we continue our commitment to our community today.