Geography and climate have played a paramount role in the development of rug types as we know them today. The highlands of the Zagros Mountains, spanning through Persia and Khuzestan, provide optimal conditions for raising sheep with exceptionally thick, resilient coats rich in lanolin.
This lanolin-rich highland wool yields fibers that are strong, naturally stain-resistant, and possess a natural luster when dyed. Using these regional wools ensures the rug outlives generations while growing softer and more beautiful over time.
